To represent a tough, yet nimble group of female athletes, we chose Amelia Earhart as our inspiration. The team's name? Women's Air Corps. I worked with the team manager and captain to create a graphic, retro look to convey strength and style on the field.
Iconography designed for Shoptoko.
With Shoptoko, a startup developing a peer-to-peer fashion platform, I designed a set of icons for their investment deck. Meant to express concepts like "slow-moving inventory" and "excess of product", the iconography was developed with a retro sensibility and a humorous touch.
Stylized cover for Nylon magazine; exhibited at the Museum at FIT, May 2011.Created during my time at FIT, this type of bold, graphic artwork is some of my favorite to make.
As the in-house designer for one of the few remaining American hatmakers, I redesigned their linesheets and maintained the wholesale and retail websites. With the e-mail newsletters, I used hat styles and seasonal changes to capture charm and the convergence of classic and modern.
Designing for the beloved NYC institution Heartland Brewery was building on an established brand of 20 years. The newer beer halls (Houston Hall, Flatiron Hall) cater to a younger clientele and allowed for more playful creativity. The newest addition in upstate New York, Port Chester Hall, reflects a true vintage sensibility.
Packaging designed for artisanal candymaker, Annabel's Exquisite Hard Candies. Washi paper paired with minimalist typography reflects a taste experience that is exotic and refreshing.
[ Academic ]
Posters exhibited at the Museum at FIT, May 2011.
As a fashion illustration student, I loved creating clean and gorgeous vector artwork. This piece was selected for exhibition.
Small business owner Molly Russell and I worked together to create her line of business cards, promotional material, and her website for her home organizing business. We chose a color palette, typography, and photography to communicate her straightforward and tasteful approach.
Identity series designed for KIPP: Courage College Prep in Houston, Texas.
I worked with school principal Eric Schmidt to develop a mascot for a middle school audience. The beloved lion (named E-Lo by the students) represents the school's four core values: Courage, Hard Work, Self-Mastery, and Intelligent Effort.
Packaging designed for Simple Pleasures body care line, the travel-sized line for the eco-conscious yet indulgent customer. I paired classic typography with a saturated, vibrant palette.